Sachin Tendulkar has become an “Iconic Brand” by leaps and bounds. Such was the aura of the man that whenever he went on to bat, he never batted alone. The whole country was batting with him. Who can forget those electrifying encounters of Sharjah in the late 1990s when our batting maestro made heaps of runs against the likes of McGrath, Waqar, Akram, Vaas, and Shane Warne to name a few.
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Sachin Tendulkar & MRF bat – A Star was born. Like many things, the success of MRF can be attributed to the Little Master. After the 1996 World Cup, MRF signed up a deal with the Mumbai-born. And the partnership has single-handedly brought an immense fortune and name to both, Sachin and MRF.
Interestingly, even now, MRF is the most expensive stock in India, even though that can be credited to not splitting its shares. For 13 long years, Sachin sported the ‘MRF-Genius’ logo on his bat & there’s hardly any doubt that they got the most out of the “Brand Sachin Tendulkar”, as their sales & market value surged all those years.
If there was a player that put "MRF" on the cricketing map then it has to be Sachin Tendulkar. Sachin is single-handedly responsible for the iconic status that the "MRF" bat reached.
It is nothing related to changing the bat. It is just changing the brand that Tendulkar used to endorse through his bat. Sachin had been endorsing MRF for more than a decade during his prime playing years. Just by placing their logo on Tendulkar's bat, MRF bagged a huge reputation and recognition.
Answer: Good Morning Siddharth! That is a question which could only be answered by Sachin, his sponsors and his auditors I believe! All the rest would be guesswork because these dealings are private and not part of the public knowledge domain.
Batting maestro Sachin Tendulkar’s sponsorship deal with MRF has ended, with global sportswear giant Adidas replacing the tyre major whose logo has been on the cricket icon’s bat for years.
Welcome to MRF SPORTS GOOD. MRF's association with sports in India, especially cricket, goes all the way back to the 1980s. We took it to the next level in the 1990s when some of the world's best batsmen wielded bats sponsored by us, playing unforgettable knocks that swept you through a whole range of emotions.
Adidas Master Blaster CX11 J Cricket Bat - Sachin Tendulkar. Visit the Adidas Store. 10 day Refund/Replacement. Currently unavailable. We don't know when or if this item will be back in stock. Size. 5. Sport. Cricket.